In India, festivals are more than dates on a calendar, they are living, breathing celebrations of gratitude, joy, and togetherness. And at the centre of every celebration lies food, fragrant, soulful, and steeped in tradition. Whether it’s a spoonful of ghee melting over hot puris, a pot of rice simmering for a family feast, or sweets being shared across generations, every bite carries a story of culture and connection.
Kunal Sharma, Vice President – Marketing and Organized Trade, KRBL Limited, captures this essence perfectly, “In India, festivals celebrate joy, gratitude, and togetherness, with food at the heart of these cherished moments. Rice, a staple in countless homes, is more than just nourishment; it symbolizes tradition and connection, bringing families and communities closer with every shared meal.”
